SSIM-IIBS
PGDM Marketing Courses

PGDM in Marketing Management

PGDM in Marketing Management is a specialized postgraduate program that equips students with strong knowledge of marketing concepts, business management, consumer behavior, branding, sales strategies, and digital marketing. It covers key subjects such as Marketing Management, Brand Management, Market Research, Advertising, Retail Management, Sales and Distribution, Digital and Social Media Marketing, Business Analytics, and Customer Relationship Management. Along with theoretical learning, the program emphasizes practical exposure through case studies, projects, internships, and industry interactions.

  • Last Update : Oct 07, 2026
  • English
  • students
Admissions
Current Placement

Admissions 2027-29

Marketing Management Program Key Highlights

  1. Experiential Learning Approach Engage in live projects, case studies, marketing simulations, brand-building exercises, and real-world campaign development.
  2. Industry-Aligned Curriculum Covers essential areas such as Marketing Management, Consumer Behavior, Brand Management, Sales Strategy, Market Research, and Marketing Analytics.
  3. Digital Marketing & Emerging Trends Gain expertise in SEO, SEM, Social Media Marketing, Content Marketing, E-commerce, AI-powered Marketing, and Performance Marketing.
  4. Expert Faculty & Industry Mentorship Learn from experienced academicians, marketing professionals, brand strategists, and industry leaders.
  5. Internships & Corporate Exposure Benefit from internship opportunities, industry collaborations, corporate interactions, and hands-on business experience.
  6. Marketing Tools & Certifications Get practical exposure to industry-relevant tools and platforms, along with opportunities to earn professional certifications.
  7. Workshops, Seminars & Guest Sessions Participate in expert-led workshops and masterclasses on emerging marketing trends, digital transformation, consumer insights, and brand innovation.

Marketing Management Course content

Career Assistance

1:1 Career Mentorship
Personalized guidance to help students understand their strengths, interests and career direction.

Professional Grooming Classes
Focused sessions on professional etiquette, workplace behavior, confidence and overall personality development.

Communication & Presentation Skills
Training to improve business communication, presentations, public speaking and professional interaction.

Resume & Profile Development
Guidance on building professional resumes, LinkedIn profiles and career-ready personal profiles.

Aptitude & Assessment Preparation
Practice sessions covering aptitude, reasoning, communication and other common recruitment assessments.

GD, PI & Interview Preparation
Practical preparation through group discussions, personal interviews, mock interviews and feedback sessions.

 Industry Interaction & Career Insights
Opportunities to interact with industry professionals and understand workplace expectations, roles and career paths.

Corporate Readiness Programs
Structured sessions focused on workplace skills, professional conduct, teamwork, problem-solving and business communication.

Internship & Industry Exposure Support
Guidance and support to help students gain practical exposure and understand real workplace environments.

Placement & Recruitment Support
Dedicated support throughout the recruitment process, including access to placement opportunities, recruitment drives and career guidance.



 

 

 

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Recruitment Partners

Marketing Management Course FAQ

The PGDM in Marketing is designed with a flexible and industry-driven curriculum that adapts to current market trends. It emphasizes practical learning, real case studies, industry tools, and hands-on exposure, helping students gain skills that are directly relevant to modern marketing roles.

Candidates must have a bachelor's degree in any discipline from a recognized university with a minimum aggregate score of 50%. Additionally, candidates need to clear the entrance exam and interview conducted by SSIM-IIBS.

The program integrates modules on digital marketing, marketing analytics, SEO, social media strategies, and campaign management. Students also practice using real tools and dashboards, enabling them to understand data, measure performance, and execute digital campaigns effectively.

Students get opportunities for industry internships, live marketing projects, and real-time assignments with companies

Yes, the institute offers strong placement assistance through its dedicated placement cell. Students receive guidance through campus drives, career counseling sessions, resume-building workshops, interview preparation, and internship support to improve their employability and job readiness.

Teaching is based on case studies, role plays, simulations, group projects, industry sessions, and practical workshops. This blended learning approach helps students develop analytical thinking, communication skills, and strategic marketing abilities.

Yes, students are offered global learning opportunities such as international industry visits, interactions with global faculty, and exposure to international business practices.

The program provides specialization options, focused electives, domain workshops, industry mentors, and practical assignments. Students gain clarity on career pathways and develop skills required for high-growth domains like branding, advertising, and digital marketing.

You can submit your application online through the institute’s official website. The process includes filling out the application form, uploading the necessary documents, appearing for the required entrance test, attending the interview round, and completing the application fee payment.

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